Friday, May 23, 2008

made it on over to that million dollar bash

I have to admit, I really get a kick out of the Diamond Shreddies ad campaign. Do you guys have this in the States, or is it just up here in Canada (Shreddies are a cereal brand, and a "diamond" shreddie is a normal shreddie turned over a few degrees)?
Apparently the campaign was created by an intern named Hunter Somerville, who nearly didn't hand the proposed idea on to his boss because he thought it was too stupid.


I used to talk about current events (mostly George Bush) a lot, but I guess I haven't had as much time for blogging OR current events recently. However, here are a couple thoughts I've had:

Lowering the gas tax, in the States OR Canada, is stupid. It'll only save consumers peanuts, and it doesn't get to the root of the problem which Kuntsler and Heinberg have been talking about for quite a while now - from here on out, gasoline prices are going to do nothing but go up. If we really wanted to help people, we'd be increasing taxes on gas and throwing all of the money at public transit and active transportation, which are going to be increasingly important as automobile travel becomes more expensive.

And what is active transportation? It's using your bicycle and Google earth to fly around the world.

Stephen Harper, our conservative PM, keeps surprising me (P.S. - don't read into this the idea that I actually like him). A year or so back he introduced an income tax credit given to people who use public transit. Now he's starting to fix the Made in Canada problem.

Up until now, food products which happened to have their finishing touches done in Canada (i.e. the labels put on the cans or something), could be classed Made in Canada, even though the apples/fish fries/mustard actually came from Australia or Singapore or someplace.
Under the new rules, a "product of Canada" label will mean all or virtually all the contents are Canadian in origin.
If the ingredients come from another country, the label would reflect that as well. For example, a label might say "made in Canada with imported ingredients," Mr. Harper said.
"This qualified 'made in Canada' label will let shoppers know they are supporting Canadian jobs and the Canadian economy, but also inform them that not all of the contents necessarily come from Canada," he said.


So, we'll still have to read the packaging carefully for the fine print, but at least the fine print will have the information needed to make a decision.

P.S. - Deathstar picture has nothing to do with this post's subject matter, I just thought it was funny.

1 comment:

FixedXorBroken said...

Thanks for the laugh from that second pic.